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NEW QUESTION 26
A financial company wans to use Marketing Cloud to send late payment notices to accounts whose payment due date lapsed the previous week. The company has shared the following:
*Payment.csv will arrive on the Enhanced SFTP each Monday at 1 a.m.
*Payments.csv will be encrypted.
*Payments.csv will contain data from the previous week.
*Late payment notices will be sent each Monday at noon.
*They need to receive a file containing customers who opened or clicked on the late payment notice email within five days after send.
Which automation sequence represents a viable solution?

  • A. Import File > File Transfer > SQL Query > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
  • B. File Transfer > Import File > Filter > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
  • C. File Transfer > Import File > Filter > Wait > Send Email > SQL Query > Wait > Data Extract > File Transfer
  • D. File Transfer > File Transfer > Import File > SQL Query > Wait > Send Email > SQL Query > File Transfer

Answer: A

 

NEW QUESTION 27
Northern Trail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six months. Cloud Kicks anticipates sending approximately 50,000 emails per month from a child business unit. NTO will execute a large campaign announcing and associating itself with Cloud Kicks as part of the brand kickoff and is comfortable sharing digital properties with them. Cloud Kicks wants to utilize a custom sending domain, but deliverability is a primary concern.
What approach should be recommended?

  • A. A Private Domain should be applied to the parent business unit.
  • B. A new Sender Authentication Package should be used for NTO.
  • C. A Sender Authentication Package should be used for CloudKicks.
  • D. A Private Domain should be applied to the child business unit.

Answer: D

 

NEW QUESTION 28
Northern Trail Outfitters (NTO) is running a campaign for a brand new type of footwear inside Journey Builder. The entry event: Prevents contacts from entering the journey if “shoes” is not selected in their preferences.
Is based on a data extension which has Email Address as Primary Key.
A few weeks after launching the campaign, NTO’s data analyst noticed a reduced email volume and that some contacts inside the data extension updated their preferences after the launch of the campaign. Even with the entry event being triggered every day, those contacts are not receiving the welcome emails.
What could be the reason?

  • A. The preference center is too precise.
  • B. The contact fell below the High Water Mark.
  • C. Their account has deliverability issues.
  • D. The entry event is triggered too often.

Answer: B

 

NEW QUESTION 29
A customer wants to capture and categorize email Not Sent events and begin identifying trends. They want to keep the data in Marketing Cloud and run queries against the dataset. The customer created a data extension to receive the information.
Which order of Automation Studio activities should be recommended?

  • A. Data Extract with the Data Extension Extract type > File Transfer to Safehouse > File Transfer unzip > SQL Query
  • B. SQL Query > Data Extract with the Data Extension Extract type > File Transfer to Safehouse > Import File
  • C. Data Extract with the Tracking Extract type > File Transfer from Safehouse > File Transfer unzip > Import File
  • D. Data Factory Utility > File Transfer from Safehouse > Import File > Data Extract with Tracking Extract type

Answer: C

 

NEW QUESTION 30
……

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