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NEW QUESTION 42
You are planning on running a brand lift study for your client, what are some of the metrics you can measure through the study?
Choose only ONE best answer.

  • A. Cost per click, cost per mile, percentage point lift, and video views.
  • B. Percentage point lift, message association, favorability, and cost per click.
  • C. Percentage point lift, cost per estimated incremental person who remembers your ads, and estimated incremental number of people who remember the ad.
  • D. Percentage point lift, message association, and cost per click.

Answer: C

Explanation:
Explanation
All brand lift studies will receive the following metrics by comparing the test (exposed) versus control groups:
* Estimated # of persons – is the estimated incremental number of people who remembered seeing your ad.
* Cost per incremental person – people who remembered seeing your ad (based on your budget).
* Percentage point lift – which is the difference in the percent of people who recall seeing your ad in the exposed group versus those in the control group.
All of these metrics will also be available for message association, favorability, and purchase intent.
Below is an example:

 

NEW QUESTION 43
Your client is launching an online course. From previous experience, they’ve realize that in order to maximize online sales, they need to run a campaign 1 month before with various 15-second long videos so that people familiarize with the new course.
Here are your campaign requirements for the campaign you are launching to build the awareness needed before converting users through the website:
* They want for people to show the video twice every 7 days
* You have a video creative 15-seconds long
* They want to optimize for video views
How should you set up the campaign?
Choose only ONE best answer.

  • A. Buy through the reach and frequency and set a frequency of 2 every 7 days.
  • B. Buy through the auction, select the video view objective, optimize for ThruPlay and set a frequency of 2 every 7 days.
  • C. Buy through the auction, select the reach objective and set a frequency of 2 every 7 days.
  • D. Buy through the auction, select the video view objective, optimize for 10-seconds view and set a frequency of 2 every 7 days.
  • E. Buy through the auction, select the brand awareness objective and set a frequency of 2 every 7 days.

Answer: D

 

NEW QUESTION 44
You need to run an in-stream video campaign for a client. They have sent the following campaign requirements:
Maximize budget with two target audiences
Run a video on in-stream placement
Budget of $17,000
Frequency of 2 per week
Exclude dating and mature content categories from placement
What changes need to be made in order to comply with the client’s brand safety requirements?
Choose only ONE best answer.

  • A. You should add more content categories such as gambling into the content categories blocked.
  • B. You should run a campaign on reach and frequency buying in order to maximize your budget with both audiences.
  • C. You need to change the in-stream video to Audience Network or Instant Articles.
  • D. You can’t block mature content from any Facebook placement platform.
  • E. You should just block both mature and dating content categories from your in-stream video placement.

Answer: C

Explanation:
Explanation
The categories you can block on Facebook are:
* Debatable social issues: Topics related to debated social issues, such as religion, politics, immigration and more. Does not apply to Audience Network mobile apps.
* Mature: Topics including violence, firearms, sexual content, profane language, and more. Does not apply to Audience Network mobile apps.
* Tragedy and conflict: Topics that contain emotional or physical suffering, such as crime, illness,
* bullying and more. Does not apply to Audience Network mobile apps.
* Dating: Websites and apps that have been categorized as dating. Ads may still appear alongside content about relationships and dating.
* Gambling: Websites and apps that have been categorized as gambling, where winners receive money or prizes. Ads may still appear on websites or apps where people play games just for fun.
You can exclude the following content categories for each placement:
In-Stream Video
* Mature
* Tragedy and Conflict
* Debatable Social Issues
Audience Network
* Dating
* Gambling
* Mature
* Tragedy and Conflict
* Debatable Social Issues
Instant Articles
* Dating
* Gambling
* Mature
* Tragedy and Conflict
* Debatable Social Issues

 

NEW QUESTION 45
Your client owns an online nutrition membership program for women, where customers get tips, diets, and discounts on a weekly basis.
They now want to launch a new blog for content marketing purposes, and would like to categorize the content into three buckets:
Weight loss
Health
Mom
You’ve already installed the Facebook pixel on their website; however, you now need to add an additional event pixel code to the blog so that you can track content better.
Which pixel event do you install on the blog?
Choose only ONE best answer.

  • A. Complete Registration
  • B. Generate Lead
  • C. View Content

Answer: C

Explanation:
Explanation
Facebook Pixel allows you to track events, or specific actions, people take on your website.
For this specific case, you should use the View Content Event pixel to track specific visits to the blog posts.

You can use URL’s for your ads afterward as well; however, once you have +25 blog posts, using URL’s becomes unpractical.
Here is the list of the 9 standard events you can use:

For more detailed information you can view the following Facebook for developers post: https://developers.facebook.com/docs/ads-for-websites/pixel-events/v2.11

 

NEW QUESTION 46
……

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Vidhi

Hi, I'm Vidhi! I have 2 years of content writing experience. I am running think-how.com, myinvestmentplaybook.com and smallpetanimals.com websites individually. And also I work for many other agencies and websites.

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