According to the latest report by IMARC Group, titled, “Eastern Europe Online Pharmacy Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027“, the Eastern Europe online pharmacy market is expected to exhibit a CAGR of 13.7% during 2022-2027.
Year Considered to Estimate the Market Size:
Base Year of the Analysis: 2021
Historical Period: 2016-2021
Forecast Period: 2022-2027
Online pharmacy refers to drugstores that utilize e-commerce platforms for delivering medicines and pharma products. It can be broadly divided into independent internet-only outlets, online channels of brick-and-mortar drugstores, and outlets that promote pharmacies. Online pharmacies allow access to a wide range of products, tracking of the entire shipping process, selection of delivery slots, flexible payment options, etc.
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Eastern Europe Online Pharmacy Market Trends
In Eastern Europe, the increasing popularity of smart devices and the high internet connectivity are primarily driving the online pharmacy market. Moreover, the expanding pharmaceutical sector and the growing adoption of hassle-free means for delivery of medicines, medical devices, personal care products, etc., are further augmenting the market growth. Several renowned brick-and-mortar pharmacy chains across the region are incorporating online distribution channels in their business to expand their consumer base.
Moreover, the increasing consumer awareness about the additional advantages of online pharmacy services, such as express delivery options, discounts, cashback, etc., is also propelling the regional market growth. Furthermore, the rising penetration of advanced technologies and digitization trends, such as artificial intelligence (AI), the Internet of Things (IoT), predictive analytics, and Big Data for healthcare records storage, customization of product search, enhanced consumer engagement, etc., are expected to continue catalyzing the demand for online pharmacies in Eastern Europe.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the Eastern Europe online pharmacy market, along with forecasts at the regional and country level from 2022-2027. Our report has categorized the market based on type, platform, end use and application.
Breakup by Type:
- Over the Counter (OTC)
Breakup by Platform:
Breakup by End Use:
- Hospitals and Clinics
- Personal Use
- Government Research
Breakup by Application:
- Personal Care
- Devices and Surgical
Breakup by Region:
- Czech Republic
The competitive landscape of the industry has also been examined with some of the keyplayers being Apotheka SIA, AZETA Sia, EXTRAPHARMA online pharmacy, Lékárna WPK sro, Medikaments.lv, 1MG Technologies Pvt. Ltd, Pelion SA, Webaptieka and Zur Rose Group AG.
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