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NEW QUESTION 33
You are planning the launch of the new mobile app for PhotoSnap.
Your client would like to move current website users to the mobile app and also reach new users.
Which audiences should you use for the mobile app launch?
Select the three that best apply.
Choose ALL answers that apply.

  • A. You should build an audience based on your client’s Fan Page; fans that have engaged with content in the past 90 days.
  • B. You should do interest demographics and launch the campaign.
  • C. You should build custom audiences based on the customer database of people who have purchased in the past 365 days.
  • D. You should build a similar audience based the client’s current customer base.

Answer: A,C,D

Explanation:
Explanation
The client has two objectives:
1. Move website users to the mobile app.
2. Create new mobile app downloads from new users.
For the first objective, you want to create a custom audience based on your client’s customer base in order to move website users to install the mobile app.
For the second objective, you want to reach out to people who have interacted with the brand before and new potential users. In this case, your best option is to market to fans who have interacted in the past 90 days and also a new audience based on the current customer base.

 

NEW QUESTION 34
Your client wants to launch a mobile application in Colombia and India. They have a budget of $15,000 for the mobile app launch.
Below are the specifications:
– They will initially launch only for Android devices.
– The app does not work with Tablets.
– The app is geared towards younger generation below 25 years.
What targeting options would you select to reach your niche market when creating a core/saved audience?
Select all that apply.
Choose ALL answers that apply.

  • A. Interests: Gamers
  • B. Mobile Device User – focused on Android
  • C. Gender Male
  • D. Age with max 25 years
  • E. App Store Region
  • F. Countries India + Colombia

Answer: B,D,F

Explanation:
Explanation
For this exercise, you need the following aspects in order to segment your core/saved audience:
1. Age: you definitely want to set up age below 25 years old.
2. Mobile Device User: you need to specify Android as the primary operating system for mobile in order to target just Android users and exclude iOS users.
3. Location: you want to target the specific countries. In this case, Colombia and India in order to reach out to people in those two particular places.

You don’t want to use App Store Region as an option to segment as they don’t allow you to select specific countries. You are better off selecting countries and Mobile Device User to segment.

The gender and interest for this exercise are irrelevant since you don’t have more info on what the mobile app is about.

 

NEW QUESTION 35
You’ve realized that the pixel is not properly installed on your client’s website. Some events within the buying process are not being tracked by the pixel.
Your customer has a checkout process split into two different pages:
Customers have to first register
Then enter their payment info on a second page.
Which pixel events do you need to install on your client’s website?
Select all that apply.
Choose ALL answers that apply.

  • A. Initiate Checkout
  • B. Add To Cart
  • C. View
  • D. Purchase
  • E. Complete Registration

Answer: A,B,D,E

Explanation:
Explanation
These are all of the pixel events that should be installed on your client’s checkout process:
1. Add To Cart: When a user adds products to their cart.
2. Initiate Checkout: When a user lands on the first registration page.
3. Complete Registration: When a user has completed the first registration page and needed to add payment info.
4. Purchase: When a user has finalized the purchase.

 

NEW QUESTION 36
……

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